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Drive the most new business from your existing customers

Throughout my sales career, it didn't take long to notice that my biggest opportunity was within my existing customer base.  In a business to business situation, we can hope that we are simply one of a...

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Pricing - Best Practices

Companies that are reputable and have been around a long time are not deceptive with their pricing.  It is not coincidence that industry, where this is commonplace, have companies with the worst...

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Negotiations - Interests

Of the many things to be aware of in a negotiation, the three types of interests are arguably the most important.  The sooner you can identify the three interests, the better positioned you will be for...

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Importance of measuring attrition

Of the many parts a business should track or measure, attrition is near the top of the list.  Attrition is business that once existed but is now gone. There are many reasons for attrition and the goal...

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Preventing Attrition

As a follow-up to the description of attrition and importance of measuring lost revenue, we'll look at how a couple of companies attempt to prevent attrition from occuring.  In plain English, what...

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Double Dip Recession?

There sure is no shortage of news articles for the pending double dip recession of doom 2013. In fact, if you search for "double dip" in google, it will autofill "double dip recession 2013." This...

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How did Facebook reach its current status? The answer is in the question.

How did Facebook reach its current status? The answer is in the question and is now what makes Facebook vulnerable.There are many things about Facebook which raise questions and do not seem to make...

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Web Directory Submission.....Still Works

Edit 3-20-14 Due to a number of penguin updates since this posting, we recommend to proceed with extreme caution while doing directory submissions. We wouldn't advise going outside of your niche and...

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Profile Backlinks

There are a variety of types of websites to gain a profile backlink from. They consist of blogs, forums, social medias, web directories, referral networks, common interest sites and more. While there...

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Giving away content as a way to drive revenue from other products

The internet allows small businesses to look at marketing costs in a new light.  It is also much easier to track results and actual ROI without relying on third party information today.  Traditionally,...

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